THE PROBLEM

You built the brand.

You grew the audience.

You did the grind. The work. The hours.

And somewhere in the fine print,

your ownership disappeared.

Your face shows up in ads you didn’t approve.

Your voice gets scraped into AI models.

Your content keeps making money, just not for you.

This isn’t bad luck.

It’s a system that counts on you not knowing better.

And it’s working.

THE SHIFT

The Creator CEO Playbook™ is not a legal lecture.

It’s a line in the sand.

A way of thinking about:

• Ownership before exposure
• Leverage before monetization
• Strategy before contracts ever hit your inbox

Creator CEOs are not laborers. Creator CEOs don’t just get paid.

They decide how their work moves in the world.

CREATOR CEO FRAMEWORK

Compensation

License the value. Don’t just take the check.

Clarity

Read what you’re actually agreeing to.

Control

Own the rights. Set the terms.

That’s the difference between surviving

and building something that lasts.

WHAT THIS IS (AND ISN’T)

This is for creators who:

• Are tired of reactive deal-making
• Know their work has long-term value
• Want ownership to be a strategy, not an afterthought

You don’t need a manager. You don’t need permission.

You need a playbook.

SXSW 2026

The Creator CEO Playbook launches live at

SXSW 2026, Austin, TX

Join the waitlist for:

• Early access to the Playbook
• SXSW-exclusive drops
• Tools that help you protect what’s yours

Created by Kristina Liburd, Founder, Creator Law School

The Creator CEO Playbook is part of a broader ecosystem built to help creators protect their work, grow their income, and own their legacy.

• Playbook → Home
• Tools → Creator CEO Tools
• Learn → Creator Law School™ .
• Build → Legal Stack Studio™.
• Execute → Trusted legal counsel when representation is required.